The Art of the Press Release
The art of the press release.
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Learn how to write for publication and pitch to the busy journalist. Published editorial does wonders for your credibility – much more than social media alone.
Getting published in print, online and broadcast media needs a professional press release.
In this two-hour workshop you will discover how to target a story at the right news, business or features desk and pitch it to the jouranalists working in these sections.
Once you conquer the press release, you can avoid the high costs of advertising or employing PR agencies.
Andrea McKernon, a journalist of 20 years standing in the Northern Ireland media will reveal how to tease out the anatomy of a story and present it in a sleek, professional press release.
The importance of images and captions is explained.
You will leave the workshop with the tools to write copy for your local and national media and the confidence to pick up the phone and pitch to a busy reporter.