Google Ads

  • Categories Marketing
  • Total Enrolled 5
  • Last Update June 11, 2020


How to Set up & Run a Google Ads Campaign

In this training, we will run through step-by-step how to first prepare for and then set up and run a Google Ads campaign. Google Ads, previously know as Google Adwords, is Google’s advertising platform. This is where businesses can advertise and bid on certain keywords for their adverts to appear in Google search results. If your target audience can’t find your website, they’re not going to buy from your business. That’s why many businesses turn to Google for advertising their business.

Different factors can affect the performance of your ads. Examples are the keywords you select, the keyword match type and the amount you bid. Also the user experience of your landing page and your ad copy. It’s important you understand these factors. Also how best to apply and set them up in order to get the best results from running your Google Ads campaign. This is exactly what we will cover in this training.

So, if you’re a business owner who wants to start capitalising on the number of searches that take place on Google every single day, and quickly earn the attention you need to grow your bottom line, then Google Ads is for you.

This Course is hosted by Mums at Work Member Nicola Michael of D4 Digital Consulting

What Will I Learn?

  • Google ads can work for almost every business, small, medium or large and lets you advertise directly to people who are searching for your type of business.
  • After completing this course, you will know how to set up your campaign the right way and how to get the best ROI for your advertising spend.
  • You will understand how to select the right keywords for your business and which match type to use, ensuring you do not waste your budget.
  • You will also learn how to write more effective ads and how you can enhance them using ad extensions (they are free and offer additional text space and another reason to interact with your ad).
  • Finally, you will learn how to monitor your campaign and which reports will help to determine the performance of your keywords and ads.

Topics for this course

23 Lessons

Why Use Google Ads??

Six key benefits.
Six Benefits of using Google Ads

Creating a New Campaign

Choosing your Keywords

Organising your Campaign

Setting Up Ad Extensions?

Ad Extensions are additional pieces of information that expand your advertisement to make it more useful to users. Ad extensions typically include telephone numbers, additional links from your website, seller reviews.

Keyword Match Types

Creating your Ads

Tracking your Performance

Going Live and Monitoring

About the instructor

Hi there, my name is Nicola Michael, founder of D4 Digital Consulting, Customer Acquisition Specialist and Google certified Digital Marketing Consultant. My mission is to help business owners and entrepreneurs to market their businesses and generate more customers online. I created D4 Digital to help remove the overwhelm of digital marketing for small businesses and to guide them to lay strong foundations for marketing with clear vision and strategy. Having worked in business for over eleven years, as both a Senior Manager and as a Business Consultant coupled with the experience of starting my own business, I have a unique advantage. I understand the challenges of starting up and running a successful business and I have the tools and techniques to get you results fast. I work with you 1-to-1 to deliver a solution that is tailored to your business needs and budget.
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1 Courses

5 students


Material Includes

  • Introduction Video
  • Course Lessons
  • Google Ads Preparation Guide
  • Google Ads Set Up Guide

Target Audience

  • Local business owners
  • All business types and size
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