In this training, we will run through step-by-step how to first prepare for and then set up and run a Google Ads campaign. Google Ads, previously know as Google Adwords, is Google’s advertising platform. This is where businesses can advertise and bid on certain keywords for their adverts to appear in Google search results. If your target audience can’t find your website, they’re not going to buy from your business. That’s why many businesses turn to Google for advertising their business.
Different factors can affect the performance of your ads. Examples are the keywords you select, the keyword match type and the amount you bid. Also the user experience of your landing page and your ad copy. It’s important you understand these factors. Also how best to apply and set them up in order to get the best results from running your Google Ads campaign. This is exactly what we will cover in this training.
So, if you’re a business owner who wants to start capitalising on the number of searches that take place on Google every single day, and quickly earn the attention you need to grow your bottom line, then Google Ads is for you.
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