Who is Samara Prentice?
This is the question I asked Business mum Samara who founded her company which is a bespoke yet affordable personal styling solutions business offering colour analysis, body shape analysis, style analysis, personal styling, image consultancy, wardrobe detoxing and personal shopping services to women regardless of their lifestyle, budget or dress size.
” I am a mummy to Jude, Ollie, Jesse & Cole and wife to Paul. I worked in Event Management and PR for many years and absolutely loved it. I loved the buzz of events and I really enjoyed seeing how the profile of the business was being built, all over the world, from my PR efforts. But I needed more. I no longer felt challenged and after illness struck in 2016, I took the plunge and decided to retrain in Personal Styling, image consultancy and colour analysis. The London based training was extremely intense. Many people think a personal stylist is just someone who likes clothes. Liking clothes helps but it is a much more technical skill. The business keeps going from strength to strength and I have met some truly incredible women. I count myself so lucky. I often talk about how women evolve and their own unique personal journey but Evolve has set me on a path of self discovery too. “
And journey she does, as Samara’s business is completely mobile, and she is continually travelling all over the country and is currently doing work over the border, Monaghan, Dundalk and Drogheda; “You name it, I’ll travel to it!! “ she says.
For ladies who are focused on their careers and business, Samara also offers personal brand identity training and styling workshops for corporate clients as well as destination shopping and styling trips across Ireland. And why does it work? Samara explains, ” I give my clients the gift of confidence by teaching my how to be the best version of themselves.”
What do you love about your job? “I love that no day is the same. I love the people I have had the chance to meet since starting Evolve. Each and everyone of them inspire me. My business is all about my client. There is nothing more rewarding than seeing a clients confidence grow.”
Who is your ideal customer? I used to think I knew who my ideal client was but now every client is ideal because every client brings her own unique story. At Evolve I do not categorise, instead I like to get a sense of the clients wants and needs and work with her unique body shape.
If you could change anything about your business, what would be it? “
I wish u had had the courage to start Evolve many years ago! I believe that everything happens for a reason and at a time that is right for you. Professional personal styling is a relatively new concept in Northern Ireland. I love that I am able to offer my clients this level of expert styling whilst keeping the prices affordable. There is so much more to come from evolve, keep watching the story unfold.”
Do you have any advice for someone starting off in business? “Just do It. Because if you don’t, someone else will and you’ll regret not trying it. What’s the worst that can happen?”
In your spare time, what do you like to do? “I cherish every second I get to myself these days. I love spending time with my little family. We love to travel and we enjoy cooking and baking together. I am a huge fan of Pilates for both body and mind and when I get a second I enjoy a good book. I also love spending time with girlfriends. “